Women's sports garnered 28.6 billion minutes of views in the U.S. in the first half of 2026, an 18% increase year-over-year, with advertising spend up 120% since 2022, according to a Nielsen report.
The Indian Super League (ISL) has announced a partnership with JSW MG Motor India, making the British automotive brand the title sponsor for the 2026-27 season. This marks the return of a title sponsor to India's premier football league after three seasons, with the league to be known as the MG Indian Super League.
Quimcy Dsouza, a former Maharashtra footballer, made an unconventional journey to the Asian Games teqball semifinals after discovering the sport through Ronaldinho. Despite a defeat, she expressed pride in her performance and her role in pioneering teqball in India, highlighting the challenges of limited funding and her dedication to growing the sport.
Emami Group has officially concluded its role as an investor and manager in East Bengal Football Club, transferring all shares and voting rights back to the club. The group will, however, continue its association with East Bengal FC as a sponsor, reaffirming its commitment to Indian football. This transition follows a successful period for the club under Emami's ownership, marked by significant victories for both men's and women's teams.
Alpine managing director Steve Nielsen, a veteran of Formula 1 since 1985, shares insights into his four-decade career, the sport's evolution from a niche interest to a global powerhouse, and the roles of Bernie Ecclestone and Liberty Media in its growth. He also discusses the potential return of the Indian Grand Prix, highlighting India's significant F1 fanbase.
Former world No. 1 shuttler Saina Nehwal has stated that India's true measure as a 'sporting nation' will be its position in the global medals tally, not just hosting major tournaments. She highlighted the significant progress made by women in sports but emphasised the need for better financial backing, sponsorships, and comprehensive support systems including psychologists and proper coaching from an early age to nurture more champions.
JK Tyre has signed 11-year-old racing sensation Atiqa Mir, reinforcing its commitment to nurturing young talent in Indian motorsport. Atiqa, who has already achieved significant international success, joins an elite list of drivers supported by the company, including F1 legends Narain Karthikeyan and Karun Chandhok. Her journey also highlights the increasing presence of women in motorsport.
India's sporting landscape is grappling with a pervasive age fraud issue, as evidenced by hundreds of disqualifications in recent championships. Experts highlight the systemic nature of the problem, driven by a chaotic birth registration system and the allure of early career advantages. While the BCCI has implemented bone density tests, limitations persist, prompting calls for stricter measures, including criminal deterrence and a comprehensive national database, to safeguard the integrity of youth sports.
Global smart logistics provider DP World has confirmed its title sponsorship of the DP World India Championship will continue until 2035. This extension, part of a larger partnership, highlights India's growing importance in elite golf and as a strategic market for DP World, aiming to foster the next generation of Indian golfers.
The Olympic Council of Asia defended the Aichi-Nagoya Asian Games despite accommodation and transport complaints, saying mega multi-sport events always face challenges.
Boxing Federation of India president Ajay Singh has suspended secretary general Pramod Kumar with immediate effect. The suspension is pending an inquiry into alleged financial irregularities, non-cooperation with investigations, and misuse of authority. Allegations include unauthorised work orders for broadcasting and failure to cooperate with inquiries into championship cancellations.
Formula One will return to Africa after 33 years, with Rwanda securing a 10-year deal to host a Grand Prix from the early 2030s, promising tourism, investment and jobs.
The Indian Super League 2026-27 season is set to begin with renewed optimism after a turbulent previous season.
Manchester City has reportedly been found guilty of 114 out of 115 alleged breaches of Premier League financial rules, a development that could have significant repercussions for English football. The club denies wrongdoing and plans to appeal, stating the process is ongoing and confidential. This ruling follows a lengthy investigation and raises questions about financial regulation and competitive integrity in the league.
A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.
Bollywood actor Ayushmann Khurrana sponsored a rifle for Asian Championship gold medallist Meghana Sajjanar, enabling her to access world-class equipment and achieve success. Sajjanar, who recently won gold and bronze medals, credited Khurrana's support for her improved performance, highlighting his selfless act to promote Indian athletes on the global stage.
Manchester City could face severe sanctions, including fines, a points deduction, or even relegation, after an independent panel reportedly found the club guilty of 114 breaches of Premier League financial rules. The club, however, maintains its innocence and is expected to appeal, leading to a potentially lengthy legal process.
Deaf and non-verbal since birth, Sana Bahadar has found her voice through squash, overcoming financial and communication barriers while reaching the Asian Games and targeting the world top 100.
Michel Arkhangelskiy, whose family fled Russia as political opponents, clinched his first major title at the Asian Games, winning the 50-metre butterfly gold for Bahrain.
Manchester City have appealed the verdict pertaining to financial breaches, while the verdict's wider fallout could involve the Premier League, FA, HMRC and potential compensation claims from football stakeholders.
The Athletics Federation of India (AFI) has mandated that track and field athletes must obtain prior approval from the federation before entering into sponsorship agreements with any entity. This decision aims to protect the interests of both athletes and sponsors amid increasing instances of athletes and coaches frequently changing sponsors.
JK Tyre has signed 11-year-old racing sensation Atiqa Mir, reaffirming its commitment to nurturing young talent in Indian motorsport. Mir, who has already achieved significant success on the international karting circuit, including podium finishes and victories in Europe, is the first Indian supported by the F1 Academy and the highest-ranked female in her category. This sponsorship highlights her potential as an emerging talent and JK Tyre's legacy in supporting top Indian drivers.
Ticket sales for the 2028 Los Angeles Olympics have surpassed 6 million, with organizers planning the next public sale for 2027, featuring new sports like flag football and squash, and the return of cricket.
JK Tyre has announced its sponsorship of 11-year-old karting sensation Atiqa Mir, a move that reinforces the company's commitment to fostering young motorsport talent in India and supporting women's participation in the sport.
Salesforce has entered a multi-year partnership with FIDE, becoming the title sponsor for the 2026 and 2028 World Championship Matches and the 2027 Women's World Championship Match, and integrating its AI solutions to enhance FIDE's operations, player rankings, and fan engagement.
India women's hockey players urge the Sports Ministry and corporates to save the Women's HIL, saying the league is vital for developing future talent.
The All India Football Federation (AIFF) has announced that the 2026-27 Indian Football League (IFL) season will begin on October 30. Following a successful 2025-26 season with significantly increased viewership, the upcoming season will feature new regulations, including a limit of three foreign players on the pitch, and an expanded footprint with new venues in Nagaland and Odisha. Discussions also covered the IFL Charter, budget, and broadcast partnerships.
FIFA President Gianni Infantino has clarified that the plan to sell stakes in the World Cup is a proposal and 'not an obligation', following strong criticism from regional football confederations who felt blindsided by the idea.
An analysis of the disparities in India's sporting culture, highlighting the challenges faced by non-cricket athletes and the systemic changes needed for India to become a true sporting superpower.
The Ladakh Marathon, known for its extreme high-altitude route and dramatic landscape, has become a significant attraction for distance runners worldwide. Despite not actively seeking sponsors, the event has garnered strong corporate backing due to its unique vision and the allure of Ladakh. Organisers prioritise runner safety and experience, acknowledging the psychological and physical challenges of racing at such elevations, where oxygen levels are significantly lower.
Former Australian hockey legend Jamie Dwyer believes the Indian team possesses the talent and infrastructure to become a dominant force in world hockey but stresses that 'they need to maintain consistency as a team' to realise their true potential.
The Chennai Open, a WTA 250 tennis tournament, is scheduled to return in November after the Tamil Nadu government allocated Rs 10 crore for its conduct. The event, which was absent in 2023 and 2024, will be held at the SDAT Tennis Stadium.
The Badminton Association of India (BAI) has invited Expressions of Interest (EOI) from various organisations to conceptualise, develop, and manage a new professional badminton league in India. The initiative aims to create a sustainable league structure focused on commercialisation, fan engagement, and long-term growth of the sport. Interested parties must demonstrate strong financial capability and experience in managing sports leagues, with proposals due by June 30.
Rewari's Kamaljeet, a 22-year-old pistol shooter, is set to represent India at the 20th Asian Games in Aichi-Nagoya, Japan, after an injury ended his athletics dream and he transitioned to shooting in 2019, overcoming financial struggles with strong family and institutional support.
FIFA's proposal to create a $20 billion subsidiary for the World Cup highlights the intricate balance of power in global football, where the governing body's authority is often challenged by the significant commercial strength of UEFA, particularly in Europe.
FIFA's proposal to create a $20 billion subsidiary for the World Cup, offering up to 20% stakes to external investors, aims to democratise global football finance but has been condemned by UEFA as selling the game's "soul."
The business value of the Indian Premier League (IPL) has surged by over 11% to $20.6 billion this year, according to U.S.-based investment bank Houlihan Lokey. This growth is driven by its robust commercial model, attracting significant investor interest, as evidenced by recent franchise ownership changes and a diversified commercial ecosystem.
FIFA plans to create a $20 billion subsidiary, FIFA Forward Enterprise (FFE), to manage the World Cup and other events, offering up to 20% stakes to external investors, a move that has drawn fierce criticism from UEFA, who accused the governing body of putting the game's 'soul' up for sale.
Commonwealth Games gold medallist Soman Rana has highlighted the critical need for increased corporate support and permanent jobs for Indian para-athletes. He stressed that financial security is vital for athletes to focus on training and achieve consistent international success, including at events like the Paralympics and Para Asian Games. His views were echoed by PCI president Devendra Jhajharia and M3M Foundation chairperson Payal Kanodia, who noted the growing recognition and support for the Paralympic movement in India.
The national football federations of Serbia, Sweden, and Wales have withdrawn their support for FIFA President Gianni Infantino's re-election bid, with England's FA also expected to follow suit, intensifying the backlash against him following a failed plan to sell a stake in the World Cup to private investors.
